Pure Zeolite Limited

Legal information

Cookie
Policy.

The storage and measurement technologies this website actually uses, and the controls available to you.

1. What this site uses

Pure Zeolite does not use advertising pixels or grant advertising-storage consent. The public site uses browser local storage for your privacy choice and a random Consent ID. Only if you accept analytics does it send limited first-party measurement events to the Pure Zeolite server or load Microsoft Clarity where that service has been configured.

The private administration area uses strictly necessary, secure HTTP-only cookies for authorised user sessions and, when a user actively chooses it, a trusted-device token. These cookies do not track public visitors.

2. Storage and technologies

NameProviderPurposeCategoryDuration
pz-consent-v2Pure ZeoliteStores whether optional analytics are accepted or rejected together with a random Consent ID used to maintain an auditable privacy-choice record.Strictly necessary preference storageUntil cleared or replaced
In-memory visit IDPure ZeoliteGroups consented page and CTA events during the current page session. It is not written to a cookie or persistent browser storage.AnalyticsCurrent browser page session
_clckMicrosoft ClarityPersists a pseudonymous Clarity user ID and preferences for the Pure Zeolite site. It is permitted only after analytics consent.AnalyticsUp to 1 year
_clskMicrosoft ClarityConnects consented page views into a single masked Clarity session.AnalyticsUp to 1 day
__Host-pz_admin_sessionPure ZeoliteAuthenticates an authorised administrator and protects administration requests.Strictly necessaryUp to 8 hours
__Host-pz_trusted_devicePure ZeoliteRemembers an administrator device only after the administrator selects the 30-day option. It can be revoked from the security screen.Strictly necessary administration securityUp to 30 days

3. Optional analytics and consent records

After consent, the website may record page path and title, broad device category, country code where the hosting platform supplies it, referring domain, campaign parameters and selected business-interaction events. Microsoft Clarity may also create heatmaps and session replays to identify dead clicks, rage clicks, mobile-navigation problems and form or CTA friction. Form controls and sensitive content are masked, and Pure Zeolite does not send form contents, names, email addresses or telephone numbers as Clarity tags or custom events.

Clarity is not requested from the visitor’s browser before analytics consent. Advertising storage is denied. Rejecting non-essential storage leaves Clarity disabled; withdrawing consent sends a denial signal, clears Clarity cookies and reloads the page without its script. Browser Do Not Track and Global Privacy Control signals are respected.

When you accept, reject or later change analytics preferences, the server stores the random Consent ID, the choice, policy versions, timestamp and country code where available. Consent and privacy activity records are normally retained for up to 24 months. See Microsoft’s current Clarity cookie information.

4. Changing your choice

Use “Cookie settings” in the footer at any time. Rejecting analytics stops Pure Zeolite measurement and keeps Microsoft Clarity disabled; changing from accept to reject is recorded as a withdrawal against the same random Consent ID. You can also clear website data in your browser. Essential security and hosting logs may still be processed by the hosting platform to deliver and protect the service.